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Personally, for my start-up, I am more inclined towards the online marketing as it is pocket friendly of course. But need to be a little careful to make the message as personalized as I can, when approaching to the wide range of audience. I normally use all the platform, but LinkedIn is my all time favourite to acquire leads. I use a Lead generation tool for bulk prospecting from LinkedIn or Local business and send personalized mails to them. In future, may be I should try to do some social media or Google ads too. Hopefully it will work too.