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SAP C-C4H225-12 Exam Syllabus Topics:

Topic Details
Topic 1
  • Explain how the Strategic Dashboard helps measure the impact of marketing campaigns
  • Data Collection and Contact Management

Topic 2
  • Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management

Topic 3
  • Define concepts related to DNS settings, SSL certificates
  • Account Creation and Settings

Topic 4
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content

Topic 5
  • Identify the various ways to measure results
  • how to categorize the customer base based on value

Topic 6
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available


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SAP C-C4H225-12 New Study Questions & C-C4H225-12 Exam Revision Plan

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q28-Q33):

NEW QUESTION # 28
You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?

  • A. Form - registration form
  • B. Entry from program
  • C. Recurring filter - every 1 day(s)
  • D. Target segment - segment

Answer: B
NEW QUESTION # 29
In January you will want to target contacts who signed up in store during the festive holidays, so you want to segment by the registration source and the registration date. What field types do you need to create?

  • A. Date
  • B. Single choice
  • C. URL field
  • D. Multi choice

Answer: A,B
NEW QUESTION # 30
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

  • A. External event ID
  • B. Event time
  • C. External event name
  • D. Campaign name

Answer: A
NEW QUESTION # 31
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer?

  • A. Change Profile
  • B. Product Subscription
  • C. General Registration
  • D. Consent Management
  • E. Newsletter Registration

Answer: A,C,E
NEW QUESTION # 32
How are List-unsubscribes generated?

  • A. A recipient opts out by using the Unsubscribe link in the email footer.
  • B. A recipient changes his or her newsletter information in the account profile.
  • C. A recipient opts out by using the List-unsubscribe button at the top of the email client.
  • D. A recipient opts out by using the Unsubscribe link in the email header.

Answer: C
NEW QUESTION # 33
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