Forums » Discussions » Accelerated Mobile Pages: What Is AMP and What Does It Mean for Your Mobile Business?

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"It’s time to speed up your mobile pages.

When Google launched the mobile-friendliness update and eventually made it one of the mobile search engine ranking factors, site owners began looking forward to a faster mobile experience.

It’s good to optimize your pages for mobile users. However, if the mobile browser pages aren’t loading quickly, that’s a hiccup that can discourage users from enjoying your content.

So, what’s the solution?

Accelerated Mobile Pages — or AMP"