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Facebook Certified Community Manager Sample Questions (Q53-Q58):

NEW QUESTION # 53
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

• A. Highlight top commenters in a special weekly post.
• B. Enlist a scheduling tool to create daily topical posts to encourage conversation.
• C. Create a group rule that requires daily engagement to remain in the group.
• D. Comment on every post that members make in the group.
• E. Look at engagement insights to compare the daily number of posts.

Answer: B,E
NEW QUESTION # 54
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

• A. The personal profiles of each community manager to make it clear who is replying
• B. The approach that the team agreed upon and the company approved
• C. The agreed result from a recent poll stating that each community manager will use their initials
• D. A company-branded profile used by all community managers with each reply signed by name

Answer: B
NEW QUESTION # 55
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

• A. New members over time
• B. Number of comments
• C. Posts created by administrators
• D. Members who invited friends

Answer: A,B
NEW QUESTION # 56
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

• A. How many current clients found the trainer on each platform
• B. How much time the trainer spends on each platform
• C. How much engagement each platform gets
• D. How much the trainer enjoys using each platform

Answer: A
NEW QUESTION # 57
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

• A. Create content encouraging offline gatherings, with graphics of local landmarks.
• B. Publish a post asking members to provide their address in the comments.
• C. Organize a week-long online summit to focus on helping overcome isolation.
• D. Host an online meeting room for members that remains open 24/7.

Answer: A
NEW QUESTION # 58
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