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Facebook Certified media buying professional Sample Questions (Q41-Q46):

NEW QUESTION # 41
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

• A. Actions happened 28 days after someone viewed your ad.
• B. Actions happened 28 days after someone viewed your ad
• C. Actions happened 1 day after someone viewed your ad.
• D. Actions happened 28 days after someone clicked your ad.

Answer: C,D Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.
NEW QUESTION # 42
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

• A. Conversion and product catalog sales / dynamic ads.
• B. Conversion and traffic ads.
• C. Video Views, lead generation, and traffic ads.
• D. Post Engagement and brand awareness ads.
• E. Traffic and store visit ads.
• F. Traffic and conversion ads.

Answer: A Explanation:
Explanation
Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.
In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.
Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.
NEW QUESTION # 43
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

• A. Lead
• B. View Content
• C. Complete Registration
• D. Purchase Event
• E. Add Payment Info
• F. Add to Cart

Answer: A,B,D,F Explanation:
Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.
NEW QUESTION # 44
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

• A. Launch marketing campaigns to customer databases.
• B. Define how much you want to spend each day.
• C. Predictability and control over frequency.
• D. Include Instagram as placement.
• E. Predictability and control over reach and CPM.

Answer: B,C,D,E Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION # 45
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. Fan Page Analyst and Ad Account Admin
• B. Ad Account Admins
• C. Page Advertiser
• D. Fan Page Admins
• E. Page Analyst

Answer: C,D Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION # 46
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