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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q29-Q34):

NEW QUESTION # 29
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

• A. Scale back sending for specific ISPs until the issue subsides.
• B. Broaden segmentation criteria to reach more diverse audiences.
• C. Increase the frequency of email sending to boost engagement.

Answer: A
NEW QUESTION # 30
Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

• A. Soft Bounce
• B. Unsubscribed
• C. Hard Bounce
• D. Validation Error

Answer: C
NEW QUESTION # 31
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

• A. Use an interactive form from email Studio to collect this information
• B. Use Journey Builder to build an audience using Ad Studio.
• C. Web Studio to capture Query parameters from social media link.

Answer: C
NEW QUESTION # 32
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

• A. Einstein Content Selection
• B. Reference Content Block
• C. Dynamic Content Block

Answer: A
NEW QUESTION # 33
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

• A. Scheduled Automation utilizing Triggered Send Emails
• B. Scheduled Automation using a Send Activity
• C. Single Send Journey
• D. Journey that allows re-entry after exiting

Answer: B
NEW QUESTION # 34
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