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Salesforce CRT-550 Exam Syllabus Topics:

Topic	Details
Topic 1	Analyze the impact of applying Sender Authentication Package (SAP) to a business unit Understand the required steps to build, test, and deploy an email based on customer requirements
Topic 2	Understand how data is retrieved within a Relational Data Model Summarize Send Logs including when why to use it; how to create and manage
Topic 3	Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer Recommend the appropriate import method with lists or data extensions
Topic 4	Determine which type of customer scenario warrants the creation of a business unit Understand the implications of a system being database of record

Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q121-Q126):

NEW QUESTION # 121
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

• A. All Subscribers, since these are synchronized in real time
• B. Event Data from the Entry Event in Journey Builder
• C. Import from Salesforce Report in Automation Studio
• D. Synchronized Data Extensions with a filter

Answer: C
NEW QUESTION # 122
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

• A. Create this as a Journey Data Source via Journey Builder.
• B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
• C. Perform a daily bulk export to SFTP for import via Automation.
• D. Recreate this external web form inside Marketing Cloud.

Answer: D
NEW QUESTION # 123
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A. Marketing Cloud Email Marketing Manager
• B. Marketing Cloud Administrator
• C. Marketing Cloud Regional or Local Administrator
• D. Marketing Cloud Channel Manager

Answer: B,D
NEW QUESTION # 124
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

• A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
• B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
• C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
• D. Refresh / Disconnect / Reconnect / Synchronize / Authenticate

Answer: B
NEW QUESTION # 125
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation' A. Q Split the existing activities into two separate automations.

• A. Write a custom SSJS script to
• B. validate the row count of the staging data extension and send a notification email.
• C. Place a Verification Activity between the import and SQL Query activity.
• D. Implement a Wait Activity to wait until the data extension is populated with records.

Answer: C Explanation:
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system.
If the row count exceeds 1,000, the automation can be paused and a notification email can be sent.
This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day.
For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mcasoverview.htm&type=5
* Automation Studio Activities: https://help.salesforce.com/articleView?id=mcasactivities.htm&type=5
* Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mcasverificationactivity.htm&type=5
* Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mcaswaitactivity.htm&type=5
NEW QUESTION # 126
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