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Oracle 1z0-1032-22 Exam Syllabus Topics:

Topic Details
Topic 1
  • Responsys Personalization Language (RPL)
  • Read, write, and edit HTML code for emails
Topic 2
  • Analyze using Deliverability Analysis
  • Configure subscription management
Topic 3
  • Configure campaign settings in the Campaign Dashboard
  • Describe the Data Gateway Setup process
Topic 4
  • Manage Campaign Categories, Link Categories, and Link Tables
  • Configure Contact Event Data (CED) exports
Topic 5
  • Create and manage Filters, Segment Groups, and Seed Groups
  • Create Short Message Service (SMS) campaigns

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Oracle Responsys Marketing Platform 2022 Implementation Professional Sample Questions (Q62-Q67):

NEW QUESTION # 62
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

  • A. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
  • B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
  • C. You should test all links manually.
  • D. In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Answer: D
NEW QUESTION # 63
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

  • A. <!-- and -->
  • B. <#-- and -->
  • C. <comment> and </comment>
  • D. <<-- !~ -->

Answer: B
NEW QUESTION # 64
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

  • A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
  • B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
  • C. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
  • D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Answer: C
NEW QUESTION # 65
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

  • A. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
  • B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
  • C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
  • D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

Answer: C
NEW QUESTION # 66
What must you create in order for Responsys to be able to track clicks on links in a campaign?

  • A. Insight Link Report
  • B. Link Table
  • C. Link List
  • D. Link Hashmap
  • E. Insight Link Hashmap

Answer: B Explanation:
Reference http://help4.responsys.net/customercenter/riuas/OverviewLinkTables.htm#LinkTracking_Options
NEW QUESTION # 67
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