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Oracle Responsys Marketing Platform 2022 Implementation Professional Sample Questions (Q12-Q17):
NEW QUESTION # 12
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. You did not select the MEMBERLEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBERLEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- C. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: A
NEW QUESTION # 13
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Send carefully planned content to highly engaged recipients.
Answer: C,D,E
NEW QUESTION # 14
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Event Date = August 1, 2016
- B. Sent Date = August 1, 2016
- C. Sent Date = August 1 to August 2, 2016
- D. Interval Date = August 1, 2016 plus one day
- E. Live Date - August 1, 2016
Answer: E
NEW QUESTION # 15
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- B. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- C. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- E. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
Answer: A
NEW QUESTION # 16
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: A
NEW QUESTION # 17
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