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Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	How to create segments using Filters and the Query Activity Salesforce Marketing Cloud Overview
Topic 2	Review of the pre-requisites for Marketing Cloud Connect Review of what functionality can be accomplished in each cloud
Topic 3	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports
Topic 4	How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 5	How to synchronized data sources in Contact Builder How to create and customize Marketing Cloud reports in the Sales
Topic 6	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 7	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 8	Explain each of the Sales and Service Cloud Activites Review of various ways to connect the Clouds

>> Valid MCC-201 Exam Format <<

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q41-Q46):

NEW QUESTION # 41
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

• A. Synchronized Data Extensions with a filter
• B. Import from Salesforce Report in Automation Studio
• C. Event Data from the Entry Event in Journey Builder
• D. All Subscribers, since these are synchronized in real time

Answer: B
NEW QUESTION # 42
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

• A. Profile attributes
• B. Publication Lists
• C. Preference Lists
• D. Preference attributes

Answer: B
NEW QUESTION # 43
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

• A. Create a Journey with a Salesforce Data entry source and an Email Activity
• B. Create a scheduled Automation with a Query Activity and a Send Email Activity
• C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
• D. Create a Journey with a Salesforce Campaign entry source and an Email Activity

Answer: D
NEW QUESTION # 44
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance.
Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7

• A. Verification Activity
• B. Stop Activity
• C. Query Activity
• D. Script Activity

Answer: A
NEW QUESTION # 45
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

• A. Automation Studio
• B. Data Filter
• C. Suppression list
• D. Triggered Send
• E. Template-based emails

Answer: A,B,E
NEW QUESTION # 46
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