What can these engagements tell us? If engagement is high, then that's a good sign you're creating content that resonates with your target audience and are more likely to drive people to your page. If engagement is low then your posts will be harder to find for organic traffic and may give some insight into whether or not the content is not what your audience is looking for. You can use this information to optimise posts in the future or improve your products and services. It also gives you a tangible metric to track your performance over time. SEO consulting