Video has long been touted as a must-have for websites. People love videos! Video is engaging! It’s the most effective online marketing tool!

While video is great, it needs to be thought out. That’s what smart video is about: video with a purpose and meaning. Gone are the days of embedding a YouTube video on your site just to have one. One well-thought-out, high-quality video is better than a dozen haphazardly assembled ones.

The way CEI uses video in their hero image is eye-catching but not intrusive. It is also a fun visual representation of what they do: provide affordable printers and copiers to businesses in Raleigh. เว็บบอล