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NEW QUESTION 45 LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

• A. Pardot will automatically send underperforming landing page to recycle bin
• B. Pardot will give you content ideas for each landing page.
• C. Pardot will determine which version of the landing page generated most conversions
• D. Pardot will automatically populate personalized information of each unique prospect.

Answer: C   NEW QUESTION 46 LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?

• A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
• B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
• C. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
• D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: B   NEW QUESTION 47 LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two

• A. Pardot will automatically send underperforming landing page to recycle bin
• B. Pardot will give you content ideas for each landing page.
• C. Pardot will determine which version of the landing page generated most conversions
• D. Pardot will automatically populate personalized information of each unique prospect.

Answer: C   NEW QUESTION 48 You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

• A. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
• B. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
• C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
• D. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Answer: C   NEW QUESTION 49 What can you do in Advanced Section of Look and Feel step in Pardot Form

• A. Disable autoresponder emails on this form
• B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
• C. PI Enable explicit bot protecting using reCAPTCHA
• D. Include "Not you?" link to allow visitors to reset the form

Answer: B,C,D   NEW QUESTION 50 ......