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NEW QUESTION 45 Which send process can use Sender Profiles? (Choose 3)

  • A. Guided Sends
  • B. User-Initiated Sends
  • C. Triggered Sends
  • D. Test Sends
  • E. Simple Automated Sends

Answer: A,C,E Explanation: efinitions Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email. User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program. A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR): Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies. User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)   NEW QUESTION 46 Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement. What should they use to access the historical engagement data?

  • A. SQL activity using data views
  • B. Audit Trail extract
  • C. Tracking Data extract

Answer: C   NEW QUESTION 47 The customer has these requirements for storing engagement data in their data warehouse: * All email open and click activity must be pulled daily from the Marketing Cloud. * Output files must meet the specific requirements for the data warehouse. * All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

  • A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
  • B. Extract activity of data view tables > Query activity to create the required file > Transfer activity
  • C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
  • D. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Answer: C   NEW QUESTION 48 ......