PPC, or Pay-Per-Click, operates as an online advertising model where advertisers bid on specific keywords, and their ads are displayed on search engine results pages or other platforms. The ad's position is determined by a combination of the bid amount and the Quality Score, which evaluates the ad's relevance and quality. Advertisers only pay when users click on their ads. The process involves continuous monitoring and optimization of keywords, ad copy, and bid strategies to enhance campaign performance. https://www.gutint.com/