about 3 years ago

There are many business owners who are now facing the dilemma of finding out which of the Facebook style of pages is going to be the best one or them. There are Facebook pages and there are Facebook groups, they both provide different features and they serve different purposes. The most important thing to realize is why you should or should not use either one of them for your business or product. I will give you a rundown of what they both do and how you can take maximum advantage of the one that is right for you.

The Facebook page:

This page allows the user to get fans and they also count as likes to a page. There is no doubt that the most popular way for a business to get to be known online is to see a Facebook fan page as the main method of communication and delivery of posts and messages. The advantages of using a page are that you are the one who controls what kind of content is posted. The users will be able to comment on the publications you make, but you can moderate them and delete them if necessary.

Another important aspect of using the Facebook page is that it can be customized quite well with very a good header and profile picture that are both going to make it much easier for you to get people to notice the page. You can also create a call to action on the header to get visitors to give their like to the page and start posting their opinions.

The Facebook group:

Facebook groups are really not meant for people to use them as business pages because there is really too much freedom involved for anyone who is a member of the group. People can post news on the group wall by just becoming members of it and this is a situation that could easily turn ugly for a business page that is not strictly screening their members for quality. You could get someone who is a spammer who will flood your wall with spam links from outside source and it could be even worse than that. This is why you need to consider the fact that you will not be able to keep things monitored easily and your customization of a group is not as detailed as that of a fan page. There is a group member count on display but there are no page likes at all.

The Facebook group is recommended for those people who have a page about a specific interest. This is perfect to create a forum like environment that is going to make it much easier for them to start posting anything they want without having to be monitored for it. This is the main reason why you need to be aware of the big difference that having a Facebook group provides in comparison to a Facebook page.buy active facebook group members

In the end you can always create a group after you have created a page and vice-versa, but the ideal situation is to be able to work hard to get a fan page moving forward with likes and activity and then jump into a group to create a complementary option for your business or products. This should be the standard for you to follow. Just remember that groups and pages have very distinct functions that you cannot have in one of them alone. The Facebook page is the best move you can make in most cases for a business.