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NEW QUESTION 48 A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month. Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A. Run targeted ads across all the platforms that the brand uses.
• B. Start new social media accounts to target the new demographic.
• C. Comment on competitor posts so that their community learns about the new line.
• D. Ask community members to create a post and tag several friends.
• E. Invite fashion influencers to promote the new line during a live launch.

Answer: A,E   NEW QUESTION 49 The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members. Which three actions should the community manager take to achieve this goal? (Choose 3)

• A. Remove members who have not posted or commented in the last month
• B. Survey the community and reposition the content in line with their feedback
• C. Message every member of the community individually to ask them to engage more
• D. Highlight the top engaging contributors in regular announcements to the community
• E. Revise the content calendar to focus on member engagement tools

Answer: B,D,E   NEW QUESTION 50 A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women. What should the community manager do to meet this goal?

• A. Create targeted posts and ensure the content and tone are inclusive
• B. Create a social media account for the new product
• C. Tag influencers to share the content and campaign hashtag
• D. Change content strategy to target male followers during launch

Answer: A   NEW QUESTION 51 ......