I'm talking about things you could drop into a conversation casually and easily - maybe something that happened to you, or a friend, or something you read in a book or magazine, or saw on television or in a movie - any kind of 'story', short or long, where the words lead her mind onto matters of sex. One perfect example comes to mind. I was on a video shoot recently with a stunning and well-known female television presenter. She and I and the crew broke for lunch. And, as video crews do, everyone started swapping stories. sex story

Something in the conversation led one of the guys to recall a recent experience when he was called in to handle the lighting on a porn film. And it wasn't long before he was describing the writhing bodies, the multiple orgasms, the close-ups and retakes, and so on. Everyone was lapping this up. But what fascinated me was how the female presenter was becoming visibly turned on by all this talk. You could see her cheeks start to redden slightly, she was crossing and uncrossing her legs, and leaning forward and moving around in her chair in a way that was emphasising her breasts. Definite signs of arousal.