11 months ago

Top Copywriting Tips to Boost Your Website's Conversion Rates

Having a good design and function of the website is not enough in the tough world of the Internet businesses; the words you use matter.
Copywriting is one of the elements that can help to increase the conversion rates of your website immensely.
Whether your goal is to sell more, get leads, or get people to sign up for a newsletter, the words you use can be your best friend.
Below are some copywriting strategies to aid you in increasing your conversion rates on your website.

1. Understand Your Audience

To avoid this, there is always the need to understand your audience before putting pen to paper.
Who are they? What do they want, what do they seek, and what troubles them? Why do they initiate action? Some of the things learned about the audience include the following: Knowing your audience means that you will be in a position to address them directly.
Choose language that will appeal to your readers and that will focus on their needs and fears.
It has been discovered that when your audience feels understood they will be in a position to interact with your content and take the intended action.

2. Craft Compelling Headlines

Your headline is the first thing that a visitor will see when they get to your website and it is the single most important aspect of attracting their attention.
The title of any article should be catchy but should not be ambiguous; it should be brief and should have some focus on the benefits a reader will get from the article.
It is the first message that the visitors will get and it should make them interested in what you have to offer and make them read more.
To craft good headlines, it is best to concentrate on the primary advantage that your product or service offers and make sure that it is stressed out.
For instance, use questions, numbers or complete statements to find out the right style for the audience.

3. Use Clear and Persuasive Language

Copy is all about simplicity. It is important that your message should be simple and plain so that your audience will not get confused with the words you use.
Express yourself in a simple way and make sure that the audience will understand your value proposition.
At the same, do not fail to make your copy as persuasive as you can by ensuring that you are talking more about what the buyer will gain from your product or service.
Explain how your offering can help your audience and their problems, and support these statements with facts, for instance, reviews, stories, or figures.

4. Incorporate Strong Calls to Action (CTAs)

A call to action (CTA) is one of the most important parts of the page that tells your visitors what you want them to do next – from making a purchase to subscribing to a newsletter, or downloading a resource.
To this end, your CTAs should be obvious, persuasive, and dispersed across the pages of your site.
Include action verbs and phrases that make the reader feel like they need to do something–‘Get Started Now’, ‘Claim Your Free Trial’, ‘Download the Guide Today’.
Ensure that the CTA is visible and obvious and that the user knows what the next step is.

5. Focus on the User Experience

As in any other area of writing, good copywriting is not only about what you write but how you write it.
The user experience (UX) is an essential part of your content since it determines how the visitors will engage with your website.
Make sure that the text of your copy is concise, well presented and easy to follow.
Make sure that you divide your writing into small paragraphs, use bulleting and subheadings to make it easier for the reader to comprehend the text.
Also, pay attention to a general structure of a website and its layout in order to be more effective.
A messy or complicated layout may disrupt the message that you are trying to get across and also decrease conversions.

6. A/B Test Your Copy

Among the many ways of increasing the conversion rates of your website, A/B testing is arguably one of the most efficient ones.
This is a process of developing two copies of one page and having slight difference in the text and then comparing the performance of the twocopies.
It is a way of determining which of the versions of your copy is more effective in converting the targets.
Try out different headlines, calls to actions, body text, and even where you put your text on the page.

7. Leverage Social Proof

Social proof is a useful concept which can help to improve the perceived quality of your website and manipulate the behavior of the visitors.
To establish the credibility, use reviews, testimonials, and case studies and include the logos of your previous clients.
Shining the light on social proof is a great way to show potential consumers that they should trust the company and that they should buy.

8. Keep SEO in Mind

Although, your main aim should be to write for your readers, it is also good to consider the SEO when writing.
Including the relevant keywords, it is possible to optimize the text of your webpage and increase the flow of visitors to your website.
However, you should not over do it with the keywords because this can make your copy look spammy and unappealing to the user.
Rather, the emphasis should be made on generating relevant and high-quality content that will address the needs of the target audience and at the same time, optimised for search engines.

Conclusion

Improving the conversion rates of your website is a process that cannot be done without a well thought out approach to copywriting.
When you know who you are writing for, how to write the catchy headline, how to use the clear and persuasive language, how to incorporate strong CTA, how to focus on the user experience, how to split test the copy, how to use social proof, and how to write for SEO, you will be able to create the copy that not only attracts the visitors but also makes them to act.
Let me remind you that the words you use can make or break your website and turn it from a simple online business card into a lead generation machine