As a small business owner, I find the changing trends in digital marketing in Houston to be fascinating. Digital marketing is now a need rather than a luxury due to the intense local competition. Techniques like social media branding, mobile-first websites, and local SEO are revolutionizing the market. I've observed that more businesses are using video marketing and influencers to interact with their audiences. The way that Houston consumers in particular react favorably to community-focused marketing is intriguing. Has anyone tried running hyper-local campaigns here? I was wondering if we were heading toward more individualized, city-specific digital campaigns after reading about Cybervibers, which focuses on integrating SEO with targeted advertising for Houston businesses. What other people are seeing here would be fascinating to me. Are you marketing more internally?