A user who wants to learn more about the activation process of the Roku account can choose the “learn more about activation process” option. When you perform the Roku account setup process, you may have to set up a payment method for the Roku pay. This payment method will allow you to purchase various kinds of services and channels for your Roku device through the Channel Store. You can add channels, buy movies, TV shows by adding a subscription on your Roku device. roku login