According to stats, the startup mortality rate (figuratively speaking) reaches 90% across all industries. Only one in ten new businesses survives, in other words. Why so? Causes are various, but a wrong understanding of what is essential for the project and what’s not is among the primary ones. Launching a startup is always about uncharted waters: a reaction of the target audience is barely detectable as well as the audience itself. A lack of experience does not allow many novice entrepreneurs to recognize develop MVP as a practical approach to avoiding futile efforts.

A minimum viable product is a time-tested vaccine against many growing pains for any new business. When properly created, an MVP helps startups leave the ranks of the failing majority. What does “properly created” mean in our context? An MVP with well-prioritized features meets such a definition. Hence, how to prioritize features for MVP is hardly an idle question for any startupper. Read and learn tips from a startup development company - what MVP features are worth choosing and which feature prioritization matrix can fit your startup best.