I remember trying to start a car wash business a few years back. I decided to bring in all the machinery and get everything automated so that I could make my car wash capable of washing hundreds of cars in a day. However the response wasn’t as good as I had expected until I went for the idea of trademark car wash plano coupons and distributed them among my customers. These coupons helped promote my brand as I was providing them with discounts and the trademark helped my brand get more recognition along with providing legal protection. What other benefits can trademarks provide?