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SAP CC4H22512 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain how the Strategic Dashboard helps measure the impact of marketing campaigns Data Collection and Contact Management
Topic 2	Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management
Topic 3	Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order Define product recommendations, their source, and their application
Topic 4	Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding Articulate the kinds of ecommerce integrations available
Topic 5	Email channel setup and compliance, and account security settings in order to apply these concepts in implementation Automations (AC and Interactions) Open Time Content
Topic 6	Identify the various ways to measure results how to categorize the customer base based on value
Topic 7	Define concepts related to DNS settings, SSL certificates Account Creation and Settings

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q34-Q39):

NEW QUESTION # 34
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

• A. Use the same identifier across all channels.
• B. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
• C. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
• D. Use full name and email address as the unique identifier.

Answer: A
NEW QUESTION # 35
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets?

• A. Home widget
• B. Last-purchase widget
• C. Personal widget
• D. Also-bought widget

Answer: A,D
NEW QUESTION # 36
What is the purpose of relational data?

• A. To display SAP Emarsys Customer Engagement recommendations
• B. To automate multi-channel marketing programs
• C. To improve personalization and segmentation
• D. To add new products to SAP Emarsys Customer Engagement

Answer: C
NEW QUESTION # 37
Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply?

• A. You can set multiple currency handling under Loyalty Management > Account settings.
• B. You can set multiple currencies in one account.
• C. You can only use points if your loyalty plan is based on points.
• D. You cannot use plural in the name of the currency.

Answer: B,C
NEW QUESTION # 38
What is one purpose of the link title attribute when adding URLs in the block-based editor?

• A. It enables link tracking.
• B. It displays the link title in the reporting.
• C. It creates a call to action (CTA) with this text on it.
• D. It is a tooltip and appears when the recipient hovers over the link.

Answer: D
NEW QUESTION # 39
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