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SAP CC4H22512 Exam Syllabus Topics:

Topic Details
Topic 1
  • Explain how the Strategic Dashboard helps measure the impact of marketing campaigns
  • Data Collection and Contact Management

Topic 2
  • Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management

Topic 3
  • Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
  • Define product recommendations, their source, and their application

Topic 4
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available

Topic 5
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content

Topic 6
  • Identify the various ways to measure results
  • how to categorize the customer base based on value

Topic 7
  • Define concepts related to DNS settings, SSL certificates
  • Account Creation and Settings


SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q34-Q39):

NEW QUESTION # 34
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

  • A. Use the same identifier across all channels.
  • B. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
  • C. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
  • D. Use full name and email address as the unique identifier.

Answer: A
NEW QUESTION # 35
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets?

  • A. Home widget
  • B. Last-purchase widget
  • C. Personal widget
  • D. Also-bought widget

Answer: A,D
NEW QUESTION # 36
What is the purpose of relational data?

  • A. To display SAP Emarsys Customer Engagement recommendations
  • B. To automate multi-channel marketing programs
  • C. To improve personalization and segmentation
  • D. To add new products to SAP Emarsys Customer Engagement

Answer: C
NEW QUESTION # 37
Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply?

  • A. You can set multiple currency handling under Loyalty Management > Account settings.
  • B. You can set multiple currencies in one account.
  • C. You can only use points if your loyalty plan is based on points.
  • D. You cannot use plural in the name of the currency.

Answer: B,C
NEW QUESTION # 38
What is one purpose of the link title attribute when adding URLs in the block-based editor?

  • A. It enables link tracking.
  • B. It displays the link title in the reporting.
  • C. It creates a call to action (CTA) with this text on it.
  • D. It is a tooltip and appears when the recipient hovers over the link.

Answer: D
NEW QUESTION # 39
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