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Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below conceptsMarketing cloud email specialist exam dumps will include following topics : 1. Email Marketing Best Practices (15%)

• Given a customer scenario, apply best practices of communicating with a population.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

2. Email Message Design (13%)

• Given the desired output functionality, recommend methods for creating responsive emails.
• Given an email message design, determine the correct use of Approvals.
• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given a customer scenario, recommend email design best practices to implement.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

3. Content Creation and Delivery (18%)

• Describe various send capabilities in the Email application.
• Given a scenario, create and customize an email message to meet a customer's need.
• Given a scenario, know how to manage content needed to deploy a customer's email campaign.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.

4. Marketing Automation (19%)

• Given a scenario to manage customer data, configure the appropriate marketing automation tools.
• Given a customer scenario, recommend the appropriate marketing automation solution.

5. Subscriber and Data Management (28%)

• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

6. Tracking and Reporting (7%)

• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q101-Q106):

NEW QUESTION # 101
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

• A. Your unsubscribe mechanism must be operational for at least 20 days.
• B. You must process an unsubscribe request within 20 days.
• C. Your unsubscribe mechanism must be operational for at least 30 days.
• D. you must process an unsubscribe request within 10 days.

Answer: C,D
NEW QUESTION # 102
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

• A. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
• B. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
• C. create a test data extension composed of the management team and test send to the test data extension
• D. find each individual with subscriber preview and test send to each individual recipient

Answer: A
NEW QUESTION # 103
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A. Publication List
• B. List Detective
• C. Smart Capture
• D. Filtered Group

Answer: D Explanation:
Explanation
NEW QUESTION # 104
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

• A. Select the data type as Text
• B. Set a custom maximum length of six
• C. Select the attribute as required
• D. Create restricted values

Answer: C,D
NEW QUESTION # 105
Which send process can use Sender Profiles? (Choose 3)

• A. Test Sends
• B. Simple Automated Sends
• C. User-Initiated Sends
• D. Triggered Sends
• E. Guided Sends

Answer: B,D,E Explanation:
Explanation
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION # 106
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