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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics: 1. Discovery: 15%

• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.

2. Conceptual Design: 12%

• Articulate how data construct will drive one-to-one messaging and content.
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).

3. Marketing Cloud Connect: 6%

• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).

4. Account Configuration: 10%

• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
• Given a scenario, troubleshoot issues regarding Reply Mail Management.

5. Reporting: 5%

• Compare and contrast standard reports, data views, and tracking extracts.
• Explain how the information in data views and tracking extracts are accessed.
• Summarize Send Logs, including when/why to use it and how to create and manage.

6. Data Design: 12%

• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.
• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Understand the implications of a system being database of record.
• Understand available data types, retention, and template options when building a data extension.

7. Automation: 8%

• Compare and contrast triggered and scheduled interactions.
• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
• Understand the required steps to build, test, and deploy an email based on customer requirements.
• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

• Explain the role and capabilities within Contact Builder.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
• Understand how cardinality impacts data modeling.
• Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
• Explain the requirements for and the methods by which a contact can enter a Journey.
• Compare and contrast automation tools, such as Journey Builder and Automation Studio.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

• A. MobileConnect Demographics
• B. Population in Contact Builder
• C. Data Designer Attribute Group
• D. Profile Attributes.

Answer: A
NEW QUESTION # 49
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
(Choose two.)

• A. Upgrade the MC account to ConnectedApp
• B. Turn off Individual Levels Tracking
• C. Turn off link details tracking
• D. Filter data

Answer: A,B
NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? (Choose three.)

• A. Ages in Household
• B. Proximity to Store
• C. Lifetime Purchase Value
• D. Last Purchase Date
• E. Conversion Rate

Answer: C,D,E
NEW QUESTION # 51
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

• A. %%viewemailurl%%
• B. %%vawp%%
• C. %%view_online%%
• D. %%viewaswebpage%%

Answer: D
NEW QUESTION # 52
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

• A. The option to convert a qualified Lead to a Contact.
• B. Native execution of a Server-side JavaScript activity.
• C. The ability to send an email to a Salesforce audience.
• D. Flexibility to wait based on duration or a specific time.

Answer: C
NEW QUESTION # 53
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