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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q117-Q122):

NEW QUESTION # 117
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)

• A. Will "Version" values/meanings change, precluding reusable AMPscript?
• B. Will customers be able to sign up for the loyalty program at the store?
• C. Will a lookup table be needed for a dynamic From Name?
• D. Is the purpose of these emails for acquisition or retention or transactional?

Answer: A,C
NEW QUESTION # 118
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

• A. Decision Split
• B. Filter Activity
• C. SQL Query
• D. Entry Source Filter

Answer: C,D
NEW QUESTION # 119
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

• A. _BusinessUnitUnsubscribes
• B. _Subscribers
• C. _Complaint
• D. _Unsubscribe

Answer: A,D
NEW QUESTION # 120
What is a capability of the Import within Contact Builder? Choose 2 answers

• A. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
• B. The data source can be a local file, data filter, or file on any FTP.
• C. In order to use Map by Header Row, the fields in the DE and file must match exactly.
• D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.

Answer: A,C
NEW QUESTION # 121
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

• A. A triggered message to send an email as soon as a customer completes a purchase
• B. A user-initiated message to send an email to customers who made a purchase daily
• C. A triggered automation to send emails to customers who have made a purchase
• D. A scheduled automation to send emails to customers who made a purchase daily

Answer: A
NEW QUESTION # 122
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