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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q117-Q122):

NEW QUESTION # 117
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

• A. Automation Studio: Create a Report Activity to run every seven days.
• B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
• C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
• D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

Answer: B
NEW QUESTION # 118
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

• A. Building the data structure used to store audience information
• B. Importing data into contacts using the Data Loader
• C. Creating users and assigning roles which meet their job functions
• D. Classifying sends and defining parameters for email sends
• E. Creating a SMS message and sending a mobile campaign

Answer: A,C,D
NEW QUESTION # 119
What is Setup Assistant?

• A. A prioritized account configuration checklist
• B. Support service allowing the outsourcing of repetitive admin tasks
• C. A search within Help and Training limited to configuration documents
• D. A dashboard containing key metrics for the business unit

Answer: A
NEW QUESTION # 120
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

• A. Edit the entity Verification Settings
• B. Enforce Export Email Whitelist
• C. Enable IP Whitelisting
• D. Add a Domain to the Export Email Whitelist

Answer: B,D
NEW QUESTION # 121
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

• A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
• B. Configure the business unit data retention setting to 12 months
• C. Set inactive data to be automatically cleared after one year, but is recoverable
• D. Configure the Enterprise wide default retention to one year

Answer: A
NEW QUESTION # 122
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