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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q38-Q43):

NEW QUESTION # 38
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

• A. Content Creator and Marketing Cloud Viewer
• B. Data Manager and Analyst
• C. Analyst and Marketing Cloud Viewer

Answer: B
NEW QUESTION # 39
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

• A. Burst Sending
• B. Journey Builder Triggered Sends
• C. Send Throttling
• D. Marketing Cloud Connect

Answer: A
NEW QUESTION # 40
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

• A. Payment Details
• B. Customer Data
• C. Event Registration
• D. Venue Details

Answer: B,D
NEW QUESTION # 41
What storage model should be used if a subscriber has more than one value for an attribute?

• A. Publication Lists
• B. Data Extensions
• C. Lists
• D. Profile Attribute

Answer: B
NEW QUESTION # 42
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

• A. Web and Mobile Analytics
• B. Personalization Builder
• C. Parameter Manager
• D. Advertising Studio

Answer: C
NEW QUESTION # 43
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