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Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below conceptsMarketing cloud email specialist exam dumps will include following topics : 1. Email Marketing Best Practices (15%)

• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, apply best practices of communicating with a population.

2. Email Message Design (13%)

• Given a customer scenario, recommend email design best practices to implement.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given the desired output functionality, recommend methods for creating responsive emails.
• Given an email message design, determine the correct use of Approvals.
• Given the desired output requirements, recommend strategies to A/B test email elements.

3. Content Creation and Delivery (18%)

• Given a scenario, create and customize an email message to meet a customer's need.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.
• Given a scenario, know how to manage content needed to deploy a customer's email campaign.
• Describe various send capabilities in the Email application.

4. Marketing Automation (19%)

• Given a customer scenario, recommend the appropriate marketing automation solution.
• Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

6. Tracking and Reporting (7%)

• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given an email campaign, describe the steps involved to analyze the performance results.

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Configure and run Marketing Cloud ad hoc and automated reports Recommend Marketing Cloud tools to use when preparing an email for send
Topic 2	Set up Subscriber Lists and Data Extensions in the Marketing Cloud Recognize situations where legal compliance may be an issue during an email campaign
Topic 3	Explain the different metrics available for email campaigns and what each one means Given an email message design, determine the correct use of Approvals
Topic 4	Send and deploy an email campaign to meet the customer requirement apply best practices of communicating with a population
Topic 5	Evaluate the elements and techniques of email marketing to design an effective email campaign Determine how to import data into Marketing Cloud as per best practices
Topic 6	Create and customize an email message to meet a customer's need Describe the steps involved to analyze the performance results
Topic 7	Differentiate elements of an email that can impact message deliver ability Recommend email design best practices to implement
Topic 8	demonstrate appropriate and effective subscriber acquisition methodologies Configure segmentation tools to accurately model subscribers and data

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Salesforce Marketing-Cloud-Email-Specialist Valid Exam Sims - Marketing-Cloud-Email-Specialist Cost Effective Dumps

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Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q117-Q122):

NEW QUESTION # 117
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

• A. Updating or creating Salesforce CRM objects or records.
• B. Criteria setting to segment contacts based on behavior using SQL.
• C. Extracting data from an Audience data extension for analysis.
• D. Goal setting to have the system listen to see if users met the goal.
• E. A/B/N testing as part of the workflow to conduct timing and creative tests.

Answer: A,D,E
NEW QUESTION # 118
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

• A. Subject line recognition
• B. Ensure all subscribers have given you permission
• C. Identify the message as an advertisement
• D. Address Book Strategy - add address book tool to your emails.
• E. Add how the subscriber subscribed to your email

Answer: A,B,D,E
NEW QUESTION # 119
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A dynamic From Name that pulls in the store location
• B. A new delivery profile that pulls in store location in the footer
• C. A new send classification for holiday promotions
• D. A From Name for each store location

Answer: A,C
NEW QUESTION # 120
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

• A. Import Activity in Automation Studio
• B. Transactional Send in Journey Builder
• C. File Drop Starting Source in Automation Studio
• D. File Drop Entry Source in journey Builder

Answer: A
NEW QUESTION # 121
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)

• A. Include a "Contact Us" link in the footer.
• B. Include a physical mailing address of the company.
• C. Use a clear "From" name that is easily recognized.
• D. Use animated emojis in subject lines to draw the eye.

Answer: B,C
NEW QUESTION # 122
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