Real Estate Lead Tips There are a few elements to optimize to set up your page for lead generation. First, make sure your page name and username are searchable and associated with what you do. For example, the terms “real estate agent” or “[your city] realtor” should be somewhere in the title so your page shows up in search results when people search for those terms. Your Facebook page can appear in Google search results, so optimizing your title with relevant keywords is important.

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