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What is the duration of the CRT-550 Exam

• Length of Examination: 105 minutes
• Passing Score: 68%
• Number of Questions: 60
• Format: Multiple choices, multiple answers

Who should take the CRT-550 exam

The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam then he should take this exam.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q11-Q16):

NEW QUESTION # 11
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

• A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
• B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
• C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
• D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Answer: C
NEW QUESTION # 12
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

• A. Utilize Einstein Engagement Frequency to send the emails less often.
• B. Set a Fallback Asset.
• C. Set Fatigue Rules for the product Asset Classes.
• D. Ask the content team to create more images in order to diversify the asset pool.

Answer: C Explanation:
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mcesdynamiccontentfatigue_rules.htm&type=5.
NEW QUESTION # 13
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

• A. Review Apex Jobs within Set Up in Sales Cloud.
• B. Manually clear the OAuth token to refresh the connection.
• C. Change the connection option to Scope by User.
• D. Ensure the System User is assigned the Standard User Profile.

Answer: B
NEW QUESTION # 14
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected] They will then automatically forward replies to [email protected] NTO also wants to include an automatic reply to the customer's email address [email protected]
Which email address would appear as the From Address for the automatic reply to the customer?

• A. [email protected]
• B. [email protected]
• C. [email protected]
• D. A [email protected]

Answer: C
NEW QUESTION # 15
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

• A. Use a vote/survey message template to capture the response.
• B. Use an outbound message template with embedded AMPscript to capture the response.
• C. Use a text-response message template with embedded AMPscript to capture the response.
• D. Use an info capture message template to capture the response.

Answer: D
NEW QUESTION # 16
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