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Adobe Campaign Classic Business Practitioner - Certified Expert Sample Questions (Q47-Q52):

NEW QUESTION # 47
A customer wants to trigger an email on a specified frequency based on the customer journey.
Given that the customer wants the delivery statistics consolidated, what kind of email delivery should the business practitioner configure in this scenario?

• A. Continuous delivery with email content configured in the email delivery activity
• B. Recurring delivery with email content configured in the email delivery activity
• C. Recurring delivery with email content pulled from the delivery template
• D. Continuous delivery with email content pulled from the delivery template

Answer: D Explanation:
Explanation
According to the web sources123, a continuous delivery is a delivery type that adds new recipients to an existing delivery, while a recurring delivery is a delivery type that creates a new delivery instance each time it executes. A continuous delivery is more efficient for low-volume alerts or notifications, while a recurring delivery is more suitable for high-volume campaigns.
https://experienceleague.adobe.com/docs/campaign-classic-learn/tutorials/sending-messages/email-channel/recur
NEW QUESTION # 48
An Adobe Campaign business practitioner has been asked to make a report of "Breakdown of opens" of the Campaign run for the year 2022.
Which data schema of the Adobe Campaign database saves required data so that the report can be formed without any missing records?

• A. tracking_log schema
• B. recipient schema
• C. broad_log schema

Answer: A Explanation:
Explanation
This data schema saves required data so that the report of "Breakdown of opens" of the Campaign run for the year 2022 can be formed without any missing records.
https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing
NEW QUESTION # 49
A business practitioner wants to create a cross delivery workflow in a campaign so that customers who are subscribed to a newsletter would receive a promo in an email, then in an SMS.

What should the business practitioner do to ensure that this workflow is cross delivery?

• A. Check "Generate an outbound transition" in the workflow execution settings of the email delivery
• B. Check "Generate inbound/outbound transitions" in the workflow execution settings of both email and mobile deliveries
• C. Check "Generate an outbound transition" in the workflow execution settings of the mobile delivery

Answer: B Explanation:
Explanation
Check "Generate inbound/outbound transitions" in the workflow execution settings of both email and mobile deliveries.
The workflow execution settings of the email and mobile deliveries should be configured to generate inbound/outbound transitions. This will ensure that the workflow is cross delivery and that customers who are subscribed to a newsletter will receive a promo in an email and then in an SMS.
NEW QUESTION # 50
A business practitioner is creating a workflow with a querying population of 100 records. At the end of the workflow, the email delivery has a success status of 98. When the business practitioner checks the delivery logs, there are 110 successfully delivered emails.
What is a reason for 110 successfully delivered emails?

• A. The delivery contacted the querying population of the delivery more than once
• B. The delivery logs are counting the email deliveries plus the seed addresses
• C. The delivery logs are counting the email deliveries plus the proof deliveries
• D. The typology rules have not been applied correctly, therefore more people are contacted

Answer: B Explanation:
Explanation
Adobe Campaign allows you to access and analyze the tracking logs of your deliveries. These logs contain information about the status, date, time, recipient and channel of each message sent2. You can also use reports and alerts to monitor your delivery performance and issues3.
One reason for 110 successfully delivered emails when the querying population is 100 records is that the delivery logs are counting the email deliveries plus the seed addresses. Seed addresses are additional email addresses that you can add to your delivery target for testing purposes. They are not part of your querying population but they are included in your delivery logs.
NEW QUESTION # 51
A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

• A. indicators/(reactivity
• B. indicators/@estimatedRecipientOpenRatio
• C. indicators/@recipientClickRatio
• D. indicators/@amount

Answer: B Explanation:
Explanation
The most appropriate delivery indicator to use to ensure the winning delivery is selected is C. indicators/@estimatedRecipientOpenRatio1.
The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
The most appropriate delivery indicator to use to ensure the winning delivery is selected is the estimated recipient open ratio. This is because the open ratio is a measure of the number of recipients who opened theemail divided by the number of emails delivered. The higher the open ratio, the more effective the email campaign2.
https://getcircuit.com/teams/blog/delivery-performance-kpi
NEW QUESTION # 52
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