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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam. >> CRT-550 Test Objectives Pdf <<

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How to book the CRT-550 Exam

These are following steps for registering the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam.Step 1: Visit to Webassessor Exam RegistrationStep 2: Signup/Login to WebassessorStep 3: Select the onsite proctored or online proctored delivery method of Certification ExamStep 4: Select Date, time and confirm with a payment method For more information, please click here.

Salesforce CRT-550 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain the requirements for and the methods by which a contact can enter a Journey Understand how Sales Service Cloud data in the Marketing Cloud can be segmented
Topic 2	Recommend the appropriate customer skill sets required to utilize the Marketing Cloud application Troubleshoot issues regarding Reply Mail Management
Topic 3	Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer Recommend the appropriate import method with lists or data extensions
Topic 4	Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration Compare and contrast standard reports, data views, and tracking extracts
Topic 5	Recommend the appropriate Marketing Cloud role based on User Stories Provided with a list of branding and creative strategies
Topic 6	Analyze the impact of applying Sender Authentication Package (SAP) to a business unit Understand the required steps to build, test, and deploy an email based on customer requirements
Topic 7	Understand how data is retrieved within a Relational Data Model Summarize Send Logs including when why to use it; how to create and manage
Topic 8	Explain how the information in data views and tracking extracts are accessed Provided a customer environment and goals, determine the viability of external systems

Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q29-Q34):

NEW QUESTION # 29
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

• A. Tokenized Sending should be combined with field-level data encryption for additional security.
• B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
• C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
• D. Personalization Strings still allow PII to be displayed within an email.

Answer: B,C
NEW QUESTION # 30
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A. Set up Approval Workflow and Share setting inside Marketing Cloud.
• B. Build out an internal business governance and process to support this.
• C. Integrate an outside CMS with all these permissions built in.
• D. Edit the Content Permissions and Restrictions by Role setting for each user.

Answer: D
NEW QUESTION # 31
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
Use SmartCapture forms to write data into event registration data extensions.
Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

• A. SQL
• B. CSS
• C. AMPscript
• D. HTML

Answer: C
NEW QUESTION # 32
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A. Update query activities that reference the synchronized data extensions.
• B. Rename and delete sandbox synchronized data extensions before connecting.
• C. Configure Multi-Org settings to account for two production instances in Setup.
• D. Remove existing user mappings, attribute mappings, and tracking subscriptions.

Answer: A
NEW QUESTION # 33
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

• A. Entry Source Filter
• B. Filter Activity
• C. Decision Split
• D. SQL Query

Answer: A,D
NEW QUESTION # 34
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