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Salesforce Certified Pardot Specialist Exam Sample Questions (Q174-Q179):

NEW QUESTION # 174
What is the function of the Monthly Cohort Report?

• A. To show how many prospects have been sent to Salesforce within the time period designated.
• B. To show graphically all prospects and opportunities created within the time period designated.
• C. To show how many opportunities are linked with prospects.
• D. To show how many prospects have been created based on the most popular campaigns.

Answer: B
NEW QUESTION # 175
Which scenario would convert an anonymous visitor into an identified prospect?

• A. Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce
• B. Creating a Lead in Salesforce which syncs to Pardot as a new prospect record
• C. Scanning the badge of someone who visited a booth at a recent event
• D. Submitting a Web2Lead form that is linked to Pardot via a form handler

Answer: D
NEW QUESTION # 176
What is one way a sales rep can convert a visitor to a prospect?

• A. The sales rep manually associates the visitor with a prospect.
• B. The sales rep walks the visitor through a demo.
• C. The sales rep gives the visitor a phone call.
• D. The sales rep increases the visitor s score to 100.

Answer: A
NEW QUESTION # 177
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

• A. Multi-Select
• B. Dropdown
• C. Checkbox
• D. TextArea

Answer: B
NEW QUESTION # 178
When looking at a landing page report in Pardot, what does unique submissions represent?

• A. The total number of times a form on the landing page has been successfully completed.
• B. The number of individual prospects who submitted the landing page at least once.
• C. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
• D. The number of individual prospects who viewed the landing page at least once.

Answer: B
NEW QUESTION # 179
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