Today, in the search results, sites are more valued that really satisfy the user's request, and not only meet specific technical requirements. Roughly speaking, search engines search by meanings, not by keywords. This mechanism is constantly being improved and sets the main trends in the field. New services are emerging in response to the demand for more humane marketing, and Outreach is one of them. Quite simply, Outreach is about press releases in a new way. Posting articles with a link to the client's website on popular sites. This topic is now extremely popular in social networks: almost all paid advertising from bloggers can be called SMM outreach, except that a link is placed there exclusively for clicking on it. In SEO outreach, the link is also taken into account during indexing and gives the weight of the site to the client's site.