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Salesforce MCC-201 Exam Syllabus Topics:

Topic Details
Topic 1
  • Explain each of the Sales and Service Cloud Activites
  • Review of various ways to connect the Clouds

Topic 2
  • Connect a Marketing Cloud account to a Salesforce org
  • Understand the tracking data available in the Sales
  • Service Cloud

Topic 3
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder

Topic 4
  • How to create segments using Filters and the Query Activity
  • Salesforce Marketing Cloud Overview

Topic 5
  • Overview of the Customer Success Platform
  • How to create a dashboard for Marketing Cloud tracking reports

Topic 6
  • How to synchronized data sources in Contact Builder
  • How to create and customize Marketing Cloud reports in the Sales


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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q88-Q93):

NEW QUESTION # 88
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
Shipping notices will be sent once a day.
The shipping file will be placed on the FTP sometime after 4:00 p.m.
The shipping data will be stored in the shipping Notice data extension.
A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)

B)

C)

D)

  • A. Option A
  • B. Option C
  • C. Option B
  • D. Option D

Answer: A
NEW QUESTION # 89
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

  • A. Set up and pull data from Tracking Extracts in Automation Studio.
  • B. Set up and pull data from _Sent and .Subscriber Data Views.
  • C. Set up and pull data from a SendLog Archive Data Extension.
  • D. Filter data using a Filter Activity on SendLog Data Extension.

Answer: B
NEW QUESTION # 90
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

  • A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
  • B. Use Automation Studio and Salesforce sends with campaign as an audience.
  • C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
  • D. Use Automation Studio to prepare personalization data and initiate journey.

Answer: C
NEW QUESTION # 91
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

  • A. Contact Evaluation > Evaluate new records only
  • B. Journey Settings > No re-entry
  • C. Journey Settings > Use email attribute from Contacts
  • D. Contact Evaluation > Evaluate all records

Answer: A
NEW QUESTION # 92
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

  • A. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  • B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
  • C. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
  • D. Subscribers with a status of 'Held' should be re-enabled by contacting support.

Answer: B
NEW QUESTION # 93
...... This pdf covers all of the MCC-201 Exam Questions from the previous exams as well as those that will appear in the upcoming Salesforce MCC-201 exam. The MCC-201 PDF exam questions are compiled according to the latest exam syllabus to ensure your success. The Salesforce MCC-201 PDF exam questions are also printable to make handy notes. Test MCC-201 Simulator Fee: https://www.dumpstorrent.com/MCC-201-exam-dumps-torrent.html