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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Email Message Design and Creation Marketing Automation
Topic 2	Message Testing, Delivery, and Email Marketing Best Practices
Topic 3	Subscriber and Data Management Analytics and Troubleshooting
Topic 4	Introduction to Salesforce Marketing Cloud Summary

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

• A. Exclusion Lists
• B. Suppression Lists
• C. Publication List

Answer: C
NEW QUESTION # 69
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

• A. The Customer_ID field in the Data Extension
• B. The Subscriber ID in a System Data View Table
• C. The Email Address Profile Attribute
• D. The Email_Address field in the Data Extension

Answer: A
NEW QUESTION # 70
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

• A. Navigate to the Job Links tab In My Tracking and update the URL.
• B. Navigate to the email in Content Builder and update the URL.
• C. Navigate to URL Expiration in Setup and update the URL.

Answer: A
NEW QUESTION # 71
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

• A. Add a single record to a data extension
• B. Reconcile contact data on multiple Contact IDs
• C. Clear the data from a data extension
• D. Export data from a data extension to any SFTP location

Answer: B,D
NEW QUESTION # 72
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

• A. The contact fell below the High Water Mark.
• B. The entry event is triggered too often.
• C. Their account has deliverability issues.
• D. The preference center is too precise.

Answer: A
NEW QUESTION # 73
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