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Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 2	How to create and automate tracking reports in the Marketing Cloud Overview of the Marketing Cloud
Topic 3	How to create segments using Filters and the Query Activity Salesforce Marketing Cloud Overview
Topic 4	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports
Topic 5	Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect Overview
Topic 6	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 7	Explain each of the Sales and Service Cloud Activites Review of various ways to connect the Clouds
Topic 8	How to synchronized data sources in Contact Builder How to create and customize Marketing Cloud reports in the Sales

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q124-Q129):

NEW QUESTION # 124
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers

• A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
• B. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
• C. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
• D. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
• E. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

Answer: A,C,D
NEW QUESTION # 125
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

• A. How many messages should be included in each journey?
• B. Should a single customer exist in multiple journeys at the same time?
• C. Should customers exit the journey when the goal is met?
• D. How are the subscribers identified in your web analytics?
• E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer: B,D,E
NEW QUESTION # 126
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

• A. How many messages should be included in each journey?
• B. Should a single customer exist in multiple journeys at the same time?
• C. Should customers exit the journey when the goal is met?
• D. How are subscribers identified in your web analytics?
• E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer: B,D,E
NEW QUESTION # 127
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

• A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
• B. Ensure the two phrases are added the "Filtered Keywords" data extension
• C. Ensure the two phrases are added to a filtered keyword list
• D. Ensure the DNS Record Redirect is correctly configured

Answer: A
NEW QUESTION # 128
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2

• A. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
• B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
• C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
• D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products

Answer: B,C
NEW QUESTION # 129
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