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How much Marketing-Cloud-Email-Specialist Exam Cost

The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Set up Subscriber Lists and Data Extensions in the Marketing Cloud Recognize situations where legal compliance may be an issue during an email campaign
Topic 2	Create and customize an email message to meet a customer's need Describe the steps involved to analyze the performance results
Topic 3	Describe various send capabilities in the Email application Configure the appropriate marketing automation tools
Topic 4	Evaluate the elements and techniques of email marketing to design an effective email campaign Determine how to import data into Marketing Cloud as per best practices
Topic 5	Differentiate elements of an email that can impact message deliver ability Recommend email design best practices to implement
Topic 6	Explain the different metrics available for email campaigns and what each one means Given an email message design, determine the correct use of Approvals
Topic 7	demonstrate appropriate and effective subscriber acquisition methodologies Configure segmentation tools to accurately model subscribers and data

What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam

• Number of questions : 60 questions
• Duration : 90 minutes
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
• Language : English

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q130-Q135):

NEW QUESTION # 130
Northern Trail Outfitters' (NTO) marketing team wants to differentiate test emails from live sends by using the words 'For Review' in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words 'For Review' in the subject line?

• A. Create a validation rule to prevent the sending of test emails to live audiences
• B. Add the selected key words to Subject/Preheader Validation
• C. Ensure that the administrator enables testable subject lines for send flows
• D. Configure Standard Approvals to include select key words for sends

Answer: B
NEW QUESTION # 131
Northern Trail Outfitters wants to increase emailsubscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

• A. Email all unsubscribed customers asking for them to opt into email again
• B. Purchase subscriber lists from a reputable data company
• C. Askcustomers to opt-in at time of purchase online by creating an account
• D. Ask customers to text their email address to a short code to opt-in
• E. Create a Facebook lead capturing form to gain opt-ins

Answer: B,D,E
NEW QUESTION # 132
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO
website. How can the marketing team review conversions for a specific email send?

• A. Select Conversion Data from the Tracking menu
• B. View Conversions tab of the email send's tracking page
• C. Create a Query Activity using Conversions Data View
• D. Run a Conversion Report for this tracking link

Answer: B
NEW QUESTION # 133
A marketing team is using two systems to send emails. The team wants to maintain unsubscribeinformation between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Create an automation triggered on unsubscribes from the other system.
• B. Create a suppression workflow for the unsubscribed accounts.
• C. Import unsubscribes with the appropriate status into All Subscribers.
• D. Importunsubscribes into a data extension, then update status with a query.

Answer: C
NEW QUESTION # 134
What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

• A. Honor opt-requests promptly
• B. Animated Gifs
• C. Link the GIF to a video
• D. Be aware of size of e-mail, be brief.
• E. Use styled alt tag and background color
• F. Automate your post-message

Answer: B,C,D,E,F
NEW QUESTION # 135
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