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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic Details
Topic 1
  • Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)
  • Understand How Cardinality Impacts Data Modeling

Topic 2
  • Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution

Topic 3
  • Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)

Topic 4
  • Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas

Topic 5
  • Understand Available Data Types, Retention, and Template Options When Building a Data Extension
  • Implications of a System Being Database of Record

Topic 6
  • Summarize Send Logs, Including When
  • Why to Use it and How to Create and Manage
  • Summarize Send Logs, Including When
  • Why to Use it and How to Create and Manage

Topic 7
  • Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution

Topic 8
  • Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components

Topic 9
  • Articulate How Data Construct will Drive One-to-One Messaging and Content
  • Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs

Topic 10
  • Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)

Topic 11
  • Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales
  • Service Cloud and Marketing Cloud

Topic 12
  • Explain the Various Ways to Individualize Email Content
  • Explain Various Marketing Cloud Email Technologies

Topic 13
  • Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)

Topic 14
  • Understand How Sales
  • Service Cloud Data in the Marketing Cloud Can be Segmented
  • Compare and Contrast Standard Reports, Data Views, and Tracking Extracts

Topic 15
  • Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution

Topic 16
  • Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder
  • Explain the Role and Capabilities Within Contact Builder


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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q71-Q76):

NEW QUESTION # 71
Which three statements about Send Log Data is correct? (Choose three.)

  • A. Can be stored for periods of time.
  • B. Added to a standard view.
  • C. Can be viewed in standard report.
  • D. Uses Measures, filters and programs.
  • E. Accessed using query.

Answer: A,D,E Explanation:
Send Log data is not accessible through standard reports or standard view.
NEW QUESTION # 72
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

  • A. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
  • B. Identify what key the customer wants and have the MC Contact model control it.
  • C. Get existing records updated with new Keys sourced from Sales Cloud instance.
  • D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Answer: C,D
NEW QUESTION # 73
During discovery a consultant confirmed:
A master audience file containing contact information and data points will be used for segmentation and imported nightly.
The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

  • A. A global unsubscribe
  • B. An auto-suppression list
  • C. An exclusion list
  • D. An auto-exclusion list

Answer: C
NEW QUESTION # 74
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

  • A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
  • B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
  • C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
  • D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: A
NEW QUESTION # 75
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)

  • A. Data Filter
  • B. Triggered Send
  • C. Automation Studio
  • D. Template-based emails
  • E. Suppression list

Answer: A,C,D
NEW QUESTION # 76
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