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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q92-Q97):

NEW QUESTION # 92
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?

• A. Write a custom SSJS script to
• B. Place a Verification Activity between the import and SQL Query activity.
• C. Split the existing activities into two separate automations.
• D. validate the row count of the staging data extension and send a notification email.
• E. Implement a Wait Activity to wait until the data extension is populated with records.

Answer: E Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mcasoverview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mcasactivities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mcasverificationactivity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mcaswaitactivity.htm&type=5
NEW QUESTION # 93
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

• A. Create and execute a SQL Query against the _Click data view.
• B. Create and execute a Subscriber Engagement report.
• C. Create and execute a Data Filter on the_Click data view.
• D. Create and execute a Tracking Extract.

Answer: A
NEW QUESTION # 94
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

• A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
• B. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
• C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
• D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Answer: D Explanation:
Explanation
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address.
Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mcasoverview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mcasactivities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mcesdataextensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mcjb_overview.htm&type=5
NEW QUESTION # 95
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

• A. Many-to-Many
• B. One-to-Many
• C. Many-to-One
• D. One-to-One

Answer: D
NEW QUESTION # 96
ABC Company has to import a file that will be different every time.
What method should be used?

• A. Add Only
• B. Add/Update
• C. Overwrite
• D. Update Only

Answer: C Explanation:
In overwrite everything is changed. Removed and then added.
NEW QUESTION # 97
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