Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
トピック 2
Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
トピック 3
Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript
LookupRows Function
トピック 4
Understand How Sales
Service Cloud Data in the Marketing Cloud Can be Segmented
Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
トピック 5
Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
トピック 6
Understand Available Data Types, Retention, and Template Options When Building a Data Extension
Implications of a System Being Database of Record
トピック 7
Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
トピック 8
Explain the Various Ways to Individualize Email Content
Explain Various Marketing Cloud Email Technologies
トピック 9
Summarize Send Logs, Including When
Why to Use it and How to Create and Manage
Summarize Send Logs, Including When
Why to Use it and How to Create and Manage
トピック 10
Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)
Understand How Cardinality Impacts Data Modeling
トピック 11
Articulate How Data Construct will Drive One-to-One Messaging and Content
Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
トピック 12
Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
トピック 13
Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
トピック 14
Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration
Compare and Contrast Triggered and Scheduled Interactions
質問 # 107 Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
A. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
B. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
正解:B 質問 # 108 ABC Company is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? (Choose two.)
A. They can be created by templates to accomplish certain tasks.
B. They can contain only one data extension.
C. They link data extensions to other data extensions or contacts.
D. They replicate the structure from the external system data into templates.
正解:A、C 質問 # 109 Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers
A. Marketing Cloud Regional or Local Administrator
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Administrator
D. Marketing Cloud Channel Manager
正解:C、D 質問 # 110 What is a correct statement about Send Log data? Choose 3 answers
A. Can be stored for a set period of time.
B. Can be accessed via Query activities.
C. Can be added to a standard data view.
D. Can be included in measures and filters.
E. Can be incorporated into standard reports.
正解:A、B、D 質問 # 111 To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com. Select the statement that correctly describes the implication of this recommendation. (Choose two.)
A. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
B. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
D. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.
E. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.