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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam. >> Marketing-Cloud-Consultant Exam Assessment <<

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q91-Q96):

NEW QUESTION # 91
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

• A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
• B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
• C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
• D. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Answer: C
NEW QUESTION # 92
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

• A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
• B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
• C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
• D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Answer: C
NEW QUESTION # 93
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

• A. Will new users have an "Email ID"?
• B. How will Marketing Cloud and the database sync up?
• C. Will the company need a custom preference center?
• D. What will be used as the Subscriber Key?
• E. What publication lists will be used?

Answer: A,B,D
NEW QUESTION # 94
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

• A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
• B. Triggered Automation> Import > Data Extension Extract > Marketing Journey
• C. Scheduled Automation > File Transfer > Import > Series of Query Activities
• D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: D
NEW QUESTION # 95
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?

• A. Multi-Step journey with an API Event entry source
• B. Single Send journey with an API Event entry source
• C. Triggered Send Definition
• D. Transactional Messaging API

Answer: D
NEW QUESTION # 96
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