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Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

• Number of Questions: 60
• Passing score: 67%
• Language: English
• Length of Examination: 105 minutes

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers

• A. Text
• B. Boolean
• C. Number
• D. Decimal

Answer: A,C
NEW QUESTION # 21
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

• A. Application ID
• B. Name
• C. Product Code
• D. Subscriber ID
• E. Email Address

Answer: A,C,D
NEW QUESTION # 22
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

• A. Content Creator and Marketing Cloud Viewer
• B. Analyst and Marketing Cloud Viewer
• C. Data Manager and Analyst

Answer: C
NEW QUESTION # 23
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

• A. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
• B. Multi org does not support the standard profile preference center for the business units.
• C. Branding for each business units' profile centers will be inherited from the default business unit setup.
• D. Profile/Preference centers are automatically created for each business unit connected through Multi-org

Answer: B
NEW QUESTION # 24
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

• A. Wait Until Date
• B. Einstein STO
• C. Engagement Split
• D. Join

Answer: D
NEW QUESTION # 25
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