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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

• A. Use a query activity to populate the auto-suppression
• B. Use the Import Wizard in Automation Studio
• C. Use an import activity to import a file from the SFTP
• D. Use Einstein Segment Recommendations

Answer: A
NEW QUESTION # 121
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Use incentives such as a discount or free shipping to encourage opt-in
• B. Capture email addresses through the use of browser cookies
• C. Offer email opt-in when customers create an account
• D. Send emails to a purchased list with a request to opt-in

Answer: A,C
NEW QUESTION # 122
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

• A. Journey Data queried from main data extension
• B. Contact Data using Synchronized Data Sources
• C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
• D. Journey Data using CRM Report Import Activity to Salesforce Data Extension

Answer: C
NEW QUESTION # 123
What is a purpose of marking an attribute as hidden?

• A. The attribute is not available for CAN-SPAM compliance
• B. The attribute is not available to other users in the account
• C. The attribute is not available to store data
• D. The attribute is not available to subscribers on the Profile Center

Answer: D
NEW QUESTION # 124
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

• A. Do they need to support UTF-8 characters in their SMS?
• B. Do they need to have independent reporting on SMS sends by country?
• C. Do they need to support inbound messages in each country?
• D. Do they need to support different From Names by country?

Answer: C
NEW QUESTION # 125
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