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Oracle Responsys Marketing Platform 2022 Implementation Professional Sample Questions (Q39-Q44):
NEW QUESTION # 39
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME} $
- B. $FIRST_NAME
- C. $ {FIRST_NAME}
- D. {FIRST_NAME}
Answer: C
NEW QUESTION # 40
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
- C. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
- D. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Answer: D
NEW QUESTION # 41
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
Answer: B
NEW QUESTION # 42
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. In the SMS campaign message designer, you must enable link tracking for the campaign.
- B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- C. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- D. You must purchase Premium tracking in order to support link tracking in Responsys.
- E. In the SMS campaign message designer, enable conversion tracking.
Answer: A,B,C,E
NEW QUESTION # 43
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <!-- and -->
- B. <comment> and </comment>
- C. <#-- and -->
- D. <<-- !~ -->
Answer: C
NEW QUESTION # 44
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