Facebook marketing strategies are very different to other marketing strategies you may have used in the past. Marketing on Facebook is a valuable tool that you need to learn how to use as part of your internet marketing strategy. One way to maximise your possible success in social marketing is the Facebook ads.

Looking at my experience with Online Course Creators, has been that they are experts in the topic they have created a course about which isn't always Facebook ads. So for them to jump into the world of Facebook ads can be overwhelming and they throw some dollars at the Ads Manager and hope for the best.

What's your objective? - A lot of my clients want to jump into every social network because they feel that it will help with their exposure. The truth is that not every online business belongs on every social network. Unless you are clear about how your page will factor into your social media marketing strategy. If you're not sure, then it's best to hold off until you are clearer.

Do you have the optimal budget? - The great news about Facebook ads is that they don't take a lot of money but you do need to have a budget that allows you to analyze your results over time. If you're going for a CPM (cost per thousand) or CPC (cost per click) campaign, you need to set aside some money for at least two to three months of advertising. Whether its $10 a day or week, understanding how to maximize your advertising dollars takes keyword research, time, trial, error all mixed with a touch of creativity.

Do you have enough content? - So many page owners want to jump into advertising a new page with gusto. That level of passion is great but if your page is bare, Facebook ads will only emphasize how much of a ghost town it is. Developing a healthy list of owned assets (photos and posts added to a Facebook page) will increase the success of your advertising campaign.