*You're Not Achieving Your Goals Our greatest ally in determining if a strategy is effective is data. If goals are not achieved, it is a serious red flag. A test-and-learn strategy can assist in identifying remedies if performing market research to determine the underlying root cause is not an option. *You're not actually measuring success, though. What you measure to evaluate a marketing strategy's performance will determine whether or not it is effective. Is raising awareness the aim? Is it intended to improve or alter the brand's or company's persona? Is it to perform a particular activity, buy a good or service, or provide a testimonial? First, the objective must be identified.

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