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Salesforce MCC-201 Exam Syllabus Topics:

Topic Details
Topic 1
  • How to create and automate tracking reports in the Marketing Cloud
  • Overview of the Marketing Cloud

Topic 2
  • Explain each of the Sales and Service Cloud Activites
  • Review of various ways to connect the Clouds

Topic 3
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder

Topic 4
  • Connect a Marketing Cloud account to a Salesforce org
  • Understand the tracking data available in the Sales
  • Service Cloud

Topic 5
  • Overview of the Customer Success Platform
  • How to create a dashboard for Marketing Cloud tracking reports


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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q58-Q63):

NEW QUESTION # 58
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

  • A. Currency
  • B. Decimal
  • C. Float
  • D. Number

Answer: B
NEW QUESTION # 59
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

  • A. They should have one SAP for transactional sends and another for commercial sends.
  • B. They should have one dedicated IP address for every 100,000 messages send per month.
  • C. They should have a shared IP since their volume is under 500,000 messages per month.
  • D. They should send at least 250,000 messages per month to maintain their sender reputation.

Answer: D
NEW QUESTION # 60
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?

  • A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
  • B. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
  • C. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
  • D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

Answer: C
NEW QUESTION # 61
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?

  • A. Import from Salesforce Report in Automation Studio
  • B. Synchronized Data Extensions with a filter
  • C. Event Data from the Entry Event in Journey Builder
  • D. All Subscribers, since these are synchronized in real time

Answer: B
NEW QUESTION # 62
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
Payments.csv will be encrypted.
Payments.csv will contain data from the previous week.
Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

  • A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
  • B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
  • C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
  • D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

Answer: A
NEW QUESTION # 63
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